- Cohort
- 3 partners
- Fit call
- ~30 min
- Response
- 2 business days
§ 01 — The reseller model
Three lines. One program.
The pitch is not complex. Your agency brings the clients. Vespermark runs the personal-brand pipeline. The relationship belongs to you; the work belongs to us.
Our pipeline behind it.
Voice-note intake → 8 drafts / month → senior editor review → scheduled calendar. The same Vespermark workflow that runs our own clients, now running invisible to yours.
Your brand on the front.
Agency name, agency domain, and your visual identity sit on the intake form, the deliverables, and the client view. The client never sees Vespermark unless you point them at us.
Your relationship with the client.
You own the retainer, the pricing, the fit call, the billing, the upsell. We bill you as a partner, not the client. No retail-facing storefront to maintain.
§ 02 — Who this is for
Honest qualifying.
We cap the program at three partner agencies at a time so editor attention stays honest on the new relationship. Saying no to a fit is also part of the program.
- Boutique branding agencies with an executive-client roster steady enough to pour content into.
- Fractional-CMO shops placing senior advisors into growth-stage leadership teams.
- Founder-focused PR firms whose clients measure pull in credibility, not follower spike.
- You carry at least five recurring executive retainers with room for a content program underneath.
- You measure pull in credibility, not in volume — the editorial gate matters to you as much as it does to us.
- You operate under your own brand only — not a co-marketing play with Vespermark on the front.
- Lead-gen shops. We refuse to be repurposed to manufacture cheap volume.
- Ghostwriting mills. Volume is the wrong metric for the people we work with.
- Agencies that want to publish on behalf of clients without editor oversight.
- Anyone optimising for follower count above all else.
§ 03 — What you get
The white-label surface.
Pricing margin, your client roster, and onboarding support from the Vespermark editor desk on the first three clients — followed by the white-label toolkit that runs the day-to-day partnership. The fully multi-tenant UI is the next step; the same outputs ship today through co-branded ops.
- Pricing margin on every retainer
You set the retainer with your client; Vespermark bills you as a partner at a partner rate. The margin between the two is yours to keep — the same margin you would carry on any white-label service line.
- Your client roster, kept yours
The relationship, the contract, the renewal — all yours. We never contact your executive clients outside the editorial workflow you have opened. Your book of business stays your book of business.
- Onboarding support from our editor desk, on first three clients
A senior editor from the Vespermark desk pairs with your account lead on each of your first three client onboardings. Voice, register, cadence, and the lines that would not sound like them — settled together, in the open.
- White-label intake form
A branded recording brief that sends your clients into the same voice-onboarding flow we use for direct clients — surfaced under your agency name and visual identity.
- Voice profile editor
A shared surface where your client and our editor settle on voice, register, and the lines that would not sound like them.
- Draft review queue
A queue both your agency and your client see — drafts in, drafts approved, drafts queued for the calendar.
- Scheduled delivery
Posts land on the platform-level calendar, ready for sign-off, scheduled to ship under your client’s voice.
- Per-client engagement view
One screen per executive-client — intake, drafts, calendar, editor notes, renewals — surfaced from the partner portal under your branding.
§ 04 — How vetting works
Three steps. Two business days.
We do not run a funnel. We run a conversation. Apply, talk, activate — and we protect editor attention on the partner desk by capping active partners at three.
Send a short note below.
A single email start. We reply within two business days with the structured intake — client roster fit, voice, intended vertical.
A 30-minute conversation.
You, the editor desk, and a Vespermark principal. We pressure-test whether your client roster is the right shape for our pipeline.
We open a partner channel.
A shared workspace, your first three clients onboarded in sequence, an editor assigned to the agency roster. You bill your clients; we bill you.
§ 05 — Apply
Send a short note.
Start with one email. The partnerships team replies within two business days with the structured intake — agency shape, executive-client roster, the verticals you serve — and a fit-call invite.
- A single email is all we ask at the start.
- Vetting replies within two business days.
- We share the full agency intake + fit-call invite.
- No public sign-up list; entries are reviewed by the team, not the model.
Begin the conversation
One email.
Two business days.
The partnerships team reads every entry. We are not running a funnel — we are staffing a small partner desk and protecting editor attention on it.